SEO used to dominate the Search Engine Marketing industry but times have changed. Google used to have minimal ads on its first pages. Those ads were even not at the top, and you can easily distinguish if the SERP is an ad or not. Today, however, it’s entirely different. Ads are running rampant on the first page – from top to bottom.
Almost half, if not more, of Google’s first pages are occupied by Google Adwords advertisements. Unlike SEO which you’d take months and a lot of effort, money and skill to get to the top, PPC (Pay-Per-Click) through Google Adwords is the direct opposite. It’s instant, and you only pay for what you’re getting.
What’s the best part of Google Adwords?
Driving traffic to your website is half the battle won. With your target keywords, that means your visitor has already an interest to what you’re offering.