When it comes to writing an article, presenting data is inevitable. These figures help support your claims and conclusions as they add credibility to your article. But they can also drive away your potential readers. Here are some few tips to catch your target readers’ interests with your data.

  1. Be Accurate

Before you present the figures, make sure that they are accurate. Doing this will not mislead your readers to believe in something that is not true. This also avoids other parties that are involved in your article to sue you for libel.

  1. Check your Content

First and foremost, your article must be interesting to attract readers. Your data can be presented in three ways: textual, tabular and graphical. Choose among which best suits the data that you have. If you plan on using a graph, familiarize yourself with its types and uses. For the types of graphs, see “Types of Graphs.”

Also, check how you structure your sentences to avoid misinterpretation. Be straightforward. Avoid using jargons and technical terms. Observe the use of proper punctuations and always proofread it for possible grammatical and typographical errors as they make your article less credible.

  1. Simplicity

Remember to keep your data short and simple. Keep in mind that readers may find your article tiresome to read if the data is too long and may find it irrelevant if it’s too short.

  1. Appearance

Aside from the content of your data, the next important thing to getting your readers hooked is the design. Make sure that they are visually pleasing for your readers. But avoid overdesigning it. Also, your design must be related to the data that you’re presenting.

The data play an important role in your articles so make sure that you present them well. When planning on how to do this, always keep in mind your target readers and assume that you’re one of them. Ask yourself, “What do I want to see as a reader?”

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