SEO / Search Engine Optimization


SEO or Search Engine Optimization is the process of optimizing a website to appear higher on results returned by a search engine (e.g. Google, Bing, Yahoo, etc.).


It’s simple. Without SEO, think of your website as a business located in a dark corner of a city, where no one would know it exists unless being led there or having it pointed out by someone. With SEO, it is like building billboards and banners for everyone to know where your business is and what you do. Developing your website’s SEO and increasing your search ranking will turn your relatively unknown business into a known first-choice storefront business. Everyone will see you! Would you rather set up your business in a backstreet, outside the CBD or right in the middle of major business district? All those people that would see your business aren’t going to make you money but chances are that a handful of them will eventually become your clients. Hence, the more people that can see you, the better chance of turning them into clients and the bigger chance of generating profit. Moreover, ranking high in a search engine boosts the credibility of your business and sends a message that you are a serious and not a fly-by-night organization.


A website is a website but without SEO, it comes remarkably short of fulfilling its potential. What’s the use of having an awesome website design and tech-revolutionizing website features, if no one would be able to see it? You need SEO to be seen. Given most of people nowadays search the products they want, the services they need, and the things they are looking for. If you don’t have good SEO, chances are, you are missing out on all these potential customers. Think of SEO as an investment to maximize your profit and let your product or name be known in the world of internet. A critical element of Inbound Marketing, imagine getting leads and turning them into clients by just sitting at your desk without having to do the dreadful cold calls and door to door marketing! Not to mention that your search engine optimized website is like your virtual store that works 24 hours 7 days a week. Thus, your visitors are not restricted to your business ours in inquiring and knowing more about your business.


SEO rewards your business better than all other traditional forms of advertising and marketing. SEO being an inbound marketing strategy; allows you to sell your product and services to people when they are looking for what your business provides. You need not interrupt anyone’s favourite TV show, you don’t have to take up space on a page of a news article, you don’t have to disturb someone’s family and free time. You just show up when they are looking for businesses like yours. You don’t have to convince them that they need your product or service; you just have to convince them that you are the right business to cater their demands. In other words, with SEO, half the battle is won before it even starts.


At Xibre Digital, we make sure that SEO or Search Engine Optimization is at the heart of everything we do. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Search Engines are awesome. They are freakishly magnificent and intelligent. But we can’t deny the fact that they still need help. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines will understand.

Content Writing

As easy as it may sound, content writing requires diligent and technically knowledgeable people in the field that they are writing. Good content is one of the biggest criteria for search engines to rank as to what makes a website worthy of a search result position. It is what users come to see, making it extremely important for search engines. Content Writing with regards to SEO doesn’t just write 350 words on how awesome your product is and call it a day; SEO content writing ensures that in addition to the content being original, it’s also keyword optimized, for your specific target markets, helping increase your search engine ranking thus bringing more visitors to your website.

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